EasyJet is looking to raise money for charity with the release of a single composed entirely of engine noise.
With a track arguably better than some of the songs in the chart, easyJet hopes to raise money for the Children’s Sleep Charity.
The airline is looking to help insomniacs and restless sleepers doze off at night with the release of sleep inducing noises, ie the sound of an easyJet (jet) travelling from London Gatwick to Nice.
Imaginatively entitled ‘Jet Sounds’, easyJet claims white noise has been used to calm babies, aid studying and even help overcome writer's block. The work comes from Taylor Herring.
Tina Milton, head of cabin crew easyJet, said: “Since the introduction of the NEO with its quieter cabin, we’ve created a more relaxed environment for our customers. We thought we would share this experience and help our customers get a good night’s rest in their own home, whilst helping to raise money to support the Children’s Sleep Charity. Who knows we might even become the first airline to hit the UK top 40 single and album charts.”
Vicki Dawson, founder and chief executive of the Children’s Sleep Charity, added: “This is a fantastic, fun idea from easyJet as we know repetitive, consistent white noise can help some people who suffer from disturbed sleep get a better night’s rest – the gentle humming of a jet engine can help to support some children and families to get a better night’s sleep.
“We’re delighted that easyJet are donating the proceeds from the sale of the single and album to our charity, these funds will help us to further support children.”
The single, surely the highest, if not the hottest of the summer, drops 11 August on iTunes.