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Alibaba claims IP protection platform can remove fake listings within 24 hours

Alibaba today unveiled enhancements to its intellectual property (IP) protection platform.

In its latest efforts to promote brand safety and protection on its platforms, ecommerce giant Alibaba today unveiled enhancements to its intellectual property (IP) protection platform.

The move comes three days after French luxury goods company Kering dropped its lawsuit against Alibaba for carrying counterfeit goods and established a joint task force with the Chinese company.

The new enhancements include, amongst others, multi-lingual trademark-recognition, improved search engine optimisation and a dedicated team to respond to inbound inquiries.

Alibaba claims in the first month after the new enhancements were made to the platform, 96% of complaints about counterfeit goods received were handled and closed within 24 hours, while 83% of the listings were also taken down.

Jessie Zheng, Alibaba’s chief platform governance officer, said: “Brand trust is core to our mission. Our enhanced platform, along with significant progress in other important initiatives all showcase the industry best practices Alibaba is creating for the benefit of all our stakeholders.”

Alibaba has been extremely active in stepping up its efforts to protect intellectual property, with the expansion of the Cloud Sword Alliance key to its strategy.

The ecommerce giant has launched a number of initiatives to stop counterfeit activity on the site and has called on the Chinese government to provide stricter laws and enforcement to help curb the problem.

Earlier this year, Alibaba founder Jack Ma spoke publicly about how "fakes wreck havoc" on China's innovation and its future. Many experts believe China's counterfeit goods market is impacting the country's reputation globally.

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