Modern Marketing

Accenture adds creative marketing expertise via Wire Stone acquisition

By John Glenday | Reporter

August 10, 2017 | 3 min read

Professional services brand Accenture is doubling down on connected customer experiences with its takeover of marketing agency Wire Stone which specializes in marrying technology with creativity in the consumer and digital marketing sphere.

At root the acquisition will serve to bolster Accenture Interactive’s existing prowess in delivering data-driven creative work in addition to creating end-to-end consumer experiences.

Glen Hartman, head of Accenture Interactive in North America commented: “Great experiences begin with great stories. Wire Stone’s proven ability to tell engaging stories by blending creativity and technology, together with Accenture’s scale and business transformation expertise, is a unique and powerful combination.”

Accenture, Wire Stone

Accenture adds creative marketing expertise via Wire Stone acquisition

Echoing these sentiments Dan Lynch, CEO of Wire Stone, added: “By bringing our creative and digital marketing talent and expertise together with Accenture Interactive, we are now able to deliver end-to-end solutions for clients utilizing their deep industry expertise and intimate relationships. We believe this winning combination is a pivotal moment for our clients and our teams, as we continue to push the boundaries of creating remarkable customer experiences.”

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Purchased for an undisclosed sum Wire Stone boasts close to 200 employees in the US bulking up Accenture’s own North American presence significantly while offering it the scale and expertise of working with major brands such as Microsoft, PayPal and eBay.

The purchase of Wire Stone is but the latest in a long Accenture acquisition spree, evidenced most recently with the purchase of London-based sales and marketing consultancy Brand Learning.

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