16 March - 30 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
30 Mar 10:00 GMT / 06:00 EST

In conversation with Publicis Sapient global CEO, Nigel Vaz


Speakers to be announced

India's Tata Steel rolls out a digital campaign #DoorsOfIndia to promote their brand Pravesh

Indian multinational steel-making company Tata Steel is embarking on a journey to uncover the stories of India’s doors in a campaign for its Pravesh Doors brand.

The campaign, called ‘Every Door Has A Story’, will feature six travel bloggers who will travel across different regions of India to unearth stories and facts about India’s most prominent doors.

The bloggers will share the content on a dedicated campaign website which will be amplified across Facebook, Twitter, Instagram and YouTube. The digital campaign is also being supported by print, OOH, and below-the-line activations.

The #DoorsOfIndia campaign was conceptualized by J. Walter Thompson Kolkata in collaboration with its network partner Hungama Digital Services (HDS).

Peeyush Gupta, vice president-steel (marketing & sales) at Tata Steel said; "The campaign will help us to tell the world the importance of doors in a home. The Doors of India campaign will help us to reach out to the people and open doors to more business in this category which has huge potential."

Tarun Rai, CEO, J Walter Thompson South Asia said; “The Doors of India campaign is an example of taking a strong concept and amplifying it across media – from on-ground to online. From activation and traditional media through to digital."

"I am very happy that two of the Thompson group companies’ J Walter Thompson and Hungama Digital Services are collaborating on this project to implement a challenging but exciting, 30,000 Kms Pravesh Doors journey through India.”

Overall Rating
5/5 Vote

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.