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Exterion Media branches out into experiential with dedicated offering

Exterion Media branches out into experiential with dedicated offering

Out-of-home specialists Exterion Media has launched an all new experiential offering with launch partners including National Rail, Westfield, London Designer Outlet, Wembley Park and Transport for London.

Exterion Live will offer campaign management across five key sectors; transport, retail, urban, sports and entertainment, allowing it to build on existing advertising partnerships – such as bringing Game of Thrones promotion into the heart of King’s Cross St Pancras tube station on behalf of Sky Atlantic as part of a portfolio of sites across the tube and mainline network.

Dave King, managing director at Exterion Media, said “We’ve seen a huge demand for experiential from our clients in the past six months, particularly after the launch of Hello London, our world-class partnership with TfL. Exterion Live will enable our clients to amplify their Out-of-Home campaigns and deliver shareable and memorable experiences beyond the poster to consumers. Exterion Live is a true end-to-end service for our clients, offering everything from access to creative, production and on the day logistics.”

Exterion is seeking to capitalise on growing consumer demand for memorable experiences amidst its own research indicating that 98% of potential purchasers would be more likely to take the plunge having participated in a brand experience.

As part of this work it intends to turn TfL into a media powerhouse to rival Facebook and ITV.

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