Read our new manifesto
22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Walmart pairs up with The Flash in back-to-school ad

Walmart is working with Warner Bros’ Justice League movie, releasing a new ad showing the world’s fastest man - The Flash - helping shoppers get their goods faster.

While the movie is due to land in November, the retail giant has kicked off its commercial partnership early with The Flash helping kids get ready for the return to school.

Scored with Bonnie Tyler’s ‘Holding Out for a Hero’, the ad creates a clear connotation between the heroics of the Flash and the regular staff at Walmart.

Viewers could be forgiven for thinking that The Flash actor (Ezra Miller) was in the suit. Saatchi & Saatchi, New York created the ad. Compare the Market also ran an ad featuring a stuntman posing as Tom Holland's Spider-Man earlier this year.

Walmart has a long-established partnership with Warner Bros. Earlier this year it ran a similar ad showing kids gearing up as their favourite DC superheros and the Transformers which is also produced by the studio and stocked by Walmart.

Warner Bros has a slew of partners for the upcoming film, to name a few it is working with Mattel, Lego, Funko, Armour, Converse, Target, Toys ‘R’ Us and Amazon.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis