UK Top Shazamed Ads: Little Mix brings EE into the chart as the only newcomer

Kevin Bacon stars in EE's ad that takes tenth place

The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.

EE is the only new ad to enter the chart this week taking tenth place with the help of Little Mix's single 'Touch'.

The ad from Saatchi & Saatchi shows Kevin Bacon, the brand ambassador, upgrade passengers seats to first class in a comparison to the service they would receive as EE customers.

Elsewhere Samsung, M&S Food and Lloyds Bank remain in the top three spots.

Shazam Chart

1
Across The Universe
Artist: Rufus Wainwright
Brand: Samsung
Campaign: The New Normal
Agency: Leo Burnett
2
Shape Of You
Artist: Ed Sheeran
Brand: M&S Food
Campaign: Spirit Of Summer
Agency: Grey London
3
Praise You
Artist: Hannah Grace
Brand: LLOYDS BANK
Campaign: By Your Side
Agency: Adam&eveddb
4
X Gon' Give It To Ya
Artist: Dmx
Brand: KFC
Campaign: The Whole Chicken
Agency: Mother
5
This Girl
Artist: Kungs & Cookin' On 3 Burners
Brand: Peugeot 208
Campaign: Allure Premium Special
Agency: Omd
6
Paranoid
Artist: Black Sabbath
Brand: NISSAN QASHQAI
Campaign: Paranoid
Agency: Tbwa\g1
7
You Make My Dreams
Artist: Daryl Hall & John Oates
Brand: McDonalds
Campaign: Happy Dance
Agency: Leo Burnett
8
Playing With Fire
Artist: Rivrs
Brand: Boohoo
Campaign: Summer State Of Mind
Agency: Boohoo
9
Powerful
Artist: Major Lazer
Brand: Emporio Armani
Campaign: You Fragrances
Agency: Zenith
10
Touch
Artist: Little Mix
Brand: EE
Campaign: Apple Music Ready For Take Off
Agency: Saatchi & Saatchi London

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