Integrated agency Mercieca have been appointed to manage the PR for Reach Fitness, founded by renowned strength and conditioning coach Richard Tidmarsh.
One of London’s leading gyms for group fitness and personal training, Reach Fitness has appointed the Camden based agency to help drive awareness amongst its target audience of fitness fans and professionals.
Reach Fitness founder Richard Tidmarsh commented on the new appointment: “Having seen the work that Mercieca has delivered for brands including Brooks Running, Puma and Mitre they were already on our radar. The team’s knowledge, creativity and network brings great value to our business and their social media expertise will help us to drive greater awareness.
“This is a pivotal time for us as a team as we launch our new Training on Demand online fitness portal, so we need to ensure that we partner with an agency who we know deliver, and are as passionate as we are.”
Mercieca director Gemma Oakes added: “We’re really excited to be working with Reach Fitness to drive awareness in London, as well as a wider national campaign to promote the new online fitness downloads.
“Our sport and fitness offering has accelerated over the last few years, widening from PR to also now include design, brand partnerships, social media and more recently publicity for a number of high profile athletes. This puts us in a really strong position to offer brands like Reach Fitness an integrated approach, delivering even greater value.”
Some or Mercieca's other clients include Brooks Sports, Disaronno and Mentos.