In a concept straight out of a horror film, Match.com is turning some of its eligible bachelors into dolls to show the range of people using the service.
With the help of 3D printing, the company has immortalised in plastic, seven men, each encapsulating a unique type of romance available of female suitors on the site right now.
The marketing stunt called ‘Model Males’ saw the men exhibited in a pop-up shopping for any women fancying a quick browse of the wares on their lunch breaks last week.
The company is perhaps hinting that its ‘Male Models’ are of a higher quality than some of the rival services, with allusions to good manners and ghosting in its announcement.
Match.com said: “ Using 3D printing technology, seven of our male singles – who don’t believe in ghosting but do believe in making a date special – have been turned into miniature versions of themselves (each standing at around seven inches tall) and are on display at the pop up for single ladies to browse.”
Instead of swiping through profiles, will we one day 3D out models of potential partners and creepily keep them on a shelf to gather dust forever? Probably not, but the stunt underlines how the company is committed to providing long-lasting relationships (and this activity may signal that it wants more women joining the service to bring equilibrium to the gender balance which is slightly over-subscribed to by males).
Whether it is a deep-in-thought vegan journalist or a cheeky tattooed project manager, the company claims to have in its database all types.