Creative Work of the Week: Nissan pumps out noise pollution at a yoga class and picnic
Nissan and DigitasLBi have claimed gold in Creative Work of the Week with their trio of ‘Unacceptable’ spots, which each feature a serene location, a loudspeaker and noise pollution caused by traffic.
Falling under the #ElectrifyTheWorld campaign, each video aims to raise awareness of how our cities could soon become free of traffic noise thanks to electrification. By literally bringing the traffic noise of European cities to the yoga studio, a picnic and a camping spot, the spots aim to highlight just how ‘unacceptable’ traffic noise is.
Each person’s reaction to the unexpected cacophony is natural. At the end of each clip, Nissan appeals: “Let’s make our cities quieter”.
The social campaign is currently live in England, France, Germany, Spain, Italy, Norway and the Netherlands on Facebook, Instagram and Twitter.
Claudio Vieira, creative director at DigitasLBi Paris, said: “Most people watch content on mute, it was an interesting challenge to convey the effect of noise in a visually impactful way.”