A clothing brand has set itself the onerous challenge of neutralizing one of the biggest taboos in fashion by shearing associations of Nazi Germany away from the swastika symbol.
The hooked cross symbol has been off-limits to all but the most ardent neo-Nazis since 1945 but KA Design believe that the time is now right to return the symbol to its religious roots as a sacred symbol in Hinduism, Buddhism, Jainism, and Odinism.
To sway perceptions the fashion house has published a series of its Swastika-range of T-shirts, jumpers and hoodies emblazoned on a rainbow background with the words ‘Peace’ and Zen’ displayed prominently, presumably to head-off any misunderstandings down the pub.
Speaking to Dazed KA Designs wrote: “We really like the symbol in its shape and aesthetics, and we would love to share the beauty of this symbol detached from the hatred associated with it. This project only represents the first step of our ‘master plan’, and we are excited about what the future will give us.
“We want to promote love and peace to remind everyone that mankind can be better that what it currently is and was in the past. It’s not in our interest making everyone forget about this past,’ they say.
‘We are free to reclaim whatever we want. However, it is very important to find the right way to do it without forgetting why this something is being reclaimed.”
The stunt isn’t likely to set the catwalks of Paris and Milan alight however and it’s going to take more than a t-shirt to bridge the depths of depravity to the heights of fashion.
In more recent times the swastika was updated to resemble a dollar symbol as part of an artist's trolling of Donald Trump while Amazon was forced to abandon a publicity stunt which saw it deck out a New York subway car in Nazi motif's to promote Man in the High Castle.