Underlining his pseudo-appearance in the film as protagonist Peter Quill’s (Chris Pratt) personified image of the perfect dad, the Hoff has tied into the studio’s music-centric marketing around the Guardians franchise, which has led to partnerships with Doritos and Spotify.
A handful of dancers in low-budget alien costumes set the scene, while the Hoff, overlaid with a gritty VHS sheen reminiscent of an era in which he was a definitive star, showcases his musical talents.
He concludes: "Just remember, in these times of hardship: We. Are. Groot."
Movie director James Gunn reportedly birthed the idea in order to help bolster the sales of his movie, which will be available on BluRay 22 August and digital download 8 August.
Several years ago, The Drum interviewed the Hoff whereupon he declared brands should "let the audience decide what's funny". It appears this has happened in Marvel's latest marketing push.
Vote for the ad in The Drum's Creative Works below.