The Drum Awards Festival - Extended Deadline

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By Taruka Srivastav, Reporter

August 4, 2017 | 2 min read

Record breaking Olympic athlete Usain Bolt is set to sign off in style with his final race at the World Athletics Championship today (5 August) and to mark the occasion Virgin Media has released a virtual victory lap featuring him.

Titled #ARunningLegend, the film shows Bolt running across London's landmarks starting from Broxton recreation centre and culminating at City Hall.

Virgin Media has worked with state-of-the-art projectionists on this initiative, having previously celebrated Usain Bolt's speed in 'Be the Fastest' music video.

Kerris Bright, chief marketing officer at Virgin Media, said: “The fastest man on the planet goes hand in hand with the fastest broadband and Usain is super-fast and super entertaining; the perfect embodiment of Virgin Media."

“Beaming Bolt’s epic ultrafast victory lap is a unique and fitting way to mark his last ever 100m final and celebrates our long and continued association. Usain Bolt is a true running legend,” she further added.

Bolt has been a Virgin Media ambassador since 2012. He is currently 'the fastest man on earth' and the only sprinter to win Olympic 100 m and 200 m titles at three consecutive Olympics (2008, 2012 and 2016).

Puma has hinted Usain Bolt could become head of Caribbean business following retirement.

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