Digital Advertising

GroupM North America CEO Brian Lesser leaves agency for AT&T

By Minda Smiley | Reporter

August 4, 2017 | 3 min read

Brian Lesser is leaving his position as chief executive of GroupM North America to take on a role at AT&T.

Brian Lesser

Brian Lesser was one of the architects of GroupM's adtech arm Xaxis

Kelly Clark, global chief executive of WPP’s GroupM, will take on his responsibilities while the company searches for a replacement.

Lesser took on the role of GroupM North America chief executive two years ago. He’d previously served as global chief executive of Xaxis.

“Brian has been a key contributor to 24/7, Xaxis and most recently GroupM, and we are sorry to see him go, but wish him every success in his new role,” GroupM said in a statement.

According to the Wall Street Journal, Lesser will be tasked with “building an advertising and analytics business using the company’s customer data and content assets” at AT&T.

Digital Advertising

More from Digital Advertising

View all

Trending

Industry insights

View all
Add your own content +