Wolff Olins appoints Sairah Ashman as chief executive

Sairah Ashman named CEO of Wolff Olins

Global creative consultancy Wolff Olins announced that it has promoted Sairah Ashman to chief executive officer.

Ashman’s appointment follows 23 years with the company, and seven years as global chief operating officer. She succeeds Ije Nwokorie, who will remain with the company mentoring client teams.

“It’s really special to be stepping into this role, in a company I love, surrounded by people who constantly inspire and amaze me,” said Ashman, who is based in London.

Nwokorie added: “Sairah is one driven leader; privately and professionally committed to making a positive impact in the world. She's an important voice for equality in our industry and I am excited by our continuing partnership.

“We are not a business that is obsessed with hierarchy. Sairah and I have been each other’s boss more than once over the past few years. This change is a part of our long term transition program, for the benefit of our clients, our people, our business and our impact on the world.”

Nwokorie steps down after three-and-a-half years in the role. For the transition, Ashman asked him what his most important learnings over his years there were, which he posted on LinkedIn.

Based in San Francisco, London and New York, Wolff Olins is part of Diversified Agency Services a division of Omnicom Group, and has worked as creative partners with brands including Google, dotdot for zigbee alliance, ZocDoc, Virgin Active, Grubhub and Enel.

“We are a business that champions diversity and equality, both through our hiring and retention practices, as well as through our creative partnerships with clients. My focus will be to grow our social and creative impact on the world. We intend to be evermore ambitious and radically creative,” said Ashman.

“I very much enjoy working with both Sairah and Ije and look forward to continuing to do that in their new roles, all at a time when we are pushing forward across all aspects of our business,” added chairman Brian Boylan.

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