Tennent’s are planning to capitalise on International Beer Day tomorrow (4 August) by promising to deliver free beer to Scottish expats residing in the far-flung corners of England and Wales.
As part of the brand’s ongoing ‘Here to Serve’ campaign, Tennent’s has vowed to ensure Scots living away from Tennent’s heartland will still be able to enjoy the its lager on International Beer Day tomorrow.
Friends and relatives have until mid-day tomorrow to take nominate their expat loved ones who are currently unable to access the big red T on the Tennent’s Facebook page.
The expedition team will leave the brewery at first light 4 August and will be live across the England and Wales all day, delivering cans of Tennent’s Lager to yearning Scots.
Alan McGarrie, head of UK brand marketing at Tennent’s, said: “Tennent’s is here to serve the nation, and that means making sure Scots who’ve flown the nest are supplied with Scotland’s favourite lager on International Beer Day. So, if your mates have started to say lake instead of loch, or they’re asking if you caught the cricket at the weekend – get on to our Facebook and nominate them to receive a refreshing taste of Scotland.
McGarrie added: “If you’ve got any English or Welsh mates who need to reconsider their lager choices, that’s fine too. We’re here to solve problems for Scotland first, but we’ve got a lot of love for our neighbours south of the border. International Beer Day is about getting the beers in for your mates, even if they don’t live in the same city. We’ve got a long history of sending our beer to far-flung places, so we’re the only ones who could pull this off today.”
Tennent’s launched Here to Serve, which was developed by Lucky Generals and is its most comprehensive marketing campaign to date, in June with a series of activations based around the Scotland vs England World Cup Qualifier fixture. It followed this up with a new YouTube series titled Will it Fry, which was inspired by the viral YouTube show ‘Will it Blend’.