The aim of the list is to shine a light on business leaders that are using social media to assert themselves as opinion leaders, adding their voice and expertise to the wider community.
The list, now in its second year in Singapore, highlights 59 Singapore-based leaders across the areas of finance, technology, human resources, marketing and advertising, and travel and lifestyle.
For the marketing and advertising industry, Linkedin selected 10 leaders from the client, agency, tech and publishing world to be recognised as leading online opinion for the industry.
The list included Netflix lead for partner marketing in Southeast Asia and India Dipashree Das, Mediacorp chief commercial and digital officer Parminder Singh, Love Bonito chief commercial officer Dione Song, Publicis Singapore head of social Avtar Ram Singh, Contentrific head writer John Chen, J. Walter Thompson social content manager Lorna O'Hara, PSB Academy VP of marketing and corporate communication Marcus Loh, Thesmartlocal.com managing director Bryan Choo, Google Cloud head of marketing Krzysztof A. Zielinski and Black Marketing CEO and founder Chris Reed.
The Drum spoke to Netflix’s Das and PSB Academy’s Loh about why they dedicate time to sharing their thoughts with communities on Linkedin and what makes them Power Profiles.
Das said a key part of engaging on Linkedin was to help other women learn from her experiences navigating the industry.
“I want to do all I can to help anyone, man or woman, but more passionately women, who is trying to get somewhere and needs some advice or thinking on how to navigate the space. My point is ‘I don’t know’ and I am learning as well, I will not position myself as an expert but someone who is learning and is willing to share the learnings,” she said.
For Loh, the community element to Linkedin meant that authentic voices were heard above the noise but he warned this meant the platform wasn’t suited to all business leaders.
“I don’t think all business leaders are thought leaders and many of them are unfortunately come across as mouthpieces, so when that is the case and you don’t really have much to share, because Linkedin is a place to share experiences, you need to be authentic. It gives you the chance to scrape away all the pomp and pageantry,” he said.
Linkedin has published the full list of Power Profiles in Singapore on its website.