London-based foreign exchange specialists Global Reach Partners (GRP) has announced the appointment of Leandra McPhillips as its new head of marketing. McPhillips joins after almost 10 years with CMC Markets where she had global responsibility for marketing, re-launching the Institutional arm of its business and delivering integrated retail campaigns.
Following GRP’s acquisition of FC Exchange last summer, the key focus of McPhillip’s new role is to galvanise the two brands with a marketing strategy which reflects the current scale of the business and drives further growth.
Mark Smith-Halvorsen, chief executive at Global Reach Partners, said: “Leandra has established a formidable track record in driving and implementing effective marketing strategies within the on-line trading sector. This experience and know-how will be essential as we take both the corporate and retail side of our business to the next level. I’m very pleased to welcome her to the team and look forward to working with her as we continue our journey onwards and upwards.”
Commenting on her appointment, McPhillips said: “Global Reach Partners is at an exciting phase of its development with so much growth potential on the horizon. I’m delighted to join the talented team of people here and offer my skills and experience to support the drive to take the business forward.”
Global Reach Partners and FC Exchange combined transact annually over 5.3bn of foreign currency. They are authorised by the Financial Conduct Authority for the provision of payment services. They are also a registered Money Services Business (MSB) which is regulated by Her Majesty’s Revenue and Customs, making them subject to UK money laundering regulation.