CP+B loses global Infiniti account to 72andSunny
Two sources told Adweek that CP+B has retained creative duties for the Nissan brand in the US but has lost global creative responsibilities.
Boulder-based CP+B won the global Infiniti account, which had previously been handled by Omnicom’s TBWA, in October 2014 following a lengthy review.
Since winning the global car account nearly three years ago, CP+B has opened offices in Shanghai and Beijing to help support it. Last year, CP+B moved the Infiniti account from its Boulder headquarters to its Los Angeles office.
The account change comes months after CP+B global chief executive Lori Senecal announced that she’s leaving the agency.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up