Creativity

CP+B loses global Infiniti account to 72andSunny

By Minda Smiley | Reporter

August 2, 2017 | 3 min read

CP+B has lost the global Infiniti account to fellow MDC Partners agency 72andSunny.

Two sources told Adweek that CP+B has retained creative duties for the Nissan brand in the US but has lost global creative responsibilities.

Boulder-based CP+B won the global Infiniti account, which had previously been handled by Omnicom’s TBWA, in October 2014 following a lengthy review.

Source: Infiniti

Since winning the global car account nearly three years ago, CP+B has opened offices in Shanghai and Beijing to help support it. Last year, CP+B moved the Infiniti account from its Boulder headquarters to its Los Angeles office.

The account change comes months after CP+B global chief executive Lori Senecal announced that she’s leaving the agency.

Over the past three years, CP+B’s campaigns for Infiniti have included a 360-degree video for the Q60 Concept and a QX60 spot starring Christie Brinkley.

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