Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
7 Apr 10:00 BST / 05:00 EST

Delivery Service JustEat's UK CMO Matt Bushby on feeding the nation

FEATURING

Speakers to be announced

The Value of Mail in Uncertain Times

The Value of Mail in Uncertain Times

DID YOU KNOW 70% OF CONSUMERS THINK BETTER OF BRANDS THAT SEND MAIL?

At a time of social, economic and political change, it’s important that every single message you deliver is trusted.

That’s why Royal Mail MarketReach has undertaken a number of initiatives to explore the reassurance and credibility delivered by various marketing channels.

Mail scores very highly in the key components of trust. A personal message delivered direct to someone’s home – like a letter or brochure – is seen as important, confidential and credible. Mail provides reassurance and supports your messages in other channels, increasing trust and driving response.

87% of customers rate mail as believable compared to 48% for email

70% of people say that mail makes them feel valued - up from 57% in 2013

Talk to Royal Mail MarketReach on 0800 014 2363 about including more mail in your marketing mix, or read their free report – it’s full of the latest data proving mail can help build reassurance and credibility.

Check out the free report.

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