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Abc Marketing

Rebecca Daugherty heads up trio of ABC marketing appointments

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By John Glenday, Reporter

August 1, 2017 | 2 min read

Rebecca Daugherty has been handed the reins to ABC’s promotional activity after being appointed as executive vice president of marketing by the US television network.

ABC Entertainment

Rebecca Daugherty heads up trio of ABC marketing appointments

Replacing former marketing chief Marla Provencio in the hot seat, Daugherty moves from her previous role as vice president of dramas, movies and specials for ABC marketing having also spent time with the marketing team at Fox television network.

ABC president Channing Dungey said: “As a leader in an industry filled with creative superstars, Becky has been at the center of many of ABC’s most successful and memorable marketing campaigns. She’s a gifted innovator whose keen ability to showcase our programs and talent across multiple platforms is especially assuring as we lead the charge into an exciting new season ahead.”

In tandem with Daugherty’s ascension, ABC has also promoted Erin Weir to senior vice president, marketing strategy, and Jill Gershman as senior vice president, marketing creative – both of whom will report directly to Daugherty.

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