Martin Freeman returns as Vodafone’s Mr Interruption, held up in an underground car park

Martin Freeman has reprised his role as ‘Mr Interruption’ in the franchise that is Vodafone’s UK ad campaign. This time, he finds himself held up by a suspect gang in an underground car park in a spot to promote the brand’s indoor coverage.

‘The Chase’ sees Freeman packing up his car after a trip to the shops when a speeding ruffian in a police chase pulls up alongside him, and tells him menacingly to “keep packing”. A helpful bystander offers to call the police but Freeman notes that "she’ll never get reception down here".

She is, naturally, on Vodafone so is able to receive full signal and dial 999 to get the gangsters arrested before any harm comes to Mr Interruption.

Created by Ogilvy & Mather and distributed by its fellow WPP Team Red agency MEC, the spot airs tonight (1 August) on ITV. It is supported by radio, press, digital and social, with bespoke films created for the latter.

The creative follows Freeman’s first outing with the brand to an awkward wedding in Majorca.

Bilge Ciftci, head of brand at Vodafone UK, said: “For our second campaign with Martin Freeman we wanted to demonstrate just how much our customers can absolutely rely on Vodafone, especially when it matters the most. We are delighted that Martin has yet again been able to bring these benefits to life in a light hearted and humorous manner."

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