Motilal Oswal adds humour to the serious by inviting comedians into its #TheOnlyTIP campaign
WATConsult, part of Dentsu Aegis Network and Motilal Oswal, a financial service company have launched a digital campaign called #TheOnlyTIP.
The video features famous stand-up comedian Mallika Dua and the Man From
Motilal Oswal (MFMO) Manav Kaul. Mallika Dua plays the role of a fallen victim to unsolicited advice. The benefits of TIP ( Target Investment Plan), a goal based investing platform are also highlighted in the video.
Rajiv Dingra, founder and CEO, WATConsult said:“Humour has emerged as an effective medium in recent years. Keeping this in mind, the team conceptualised this campaign with a humorous twist to break the pattern of serious marketing done by most financial brands. With a renowned personality like Mallika Dua as a part of the campaign, we are sure that the message will reach out to many.”
Ramnik Chhabra, marketing director, Motilal Oswal, said: “Our Target Investment Plan i.e TIP is a unique product that helps people fulfil their investing goals by creating the ideal mix of investing amount, investing horizon and fund to be invested in. The film helps present this in an engaging way
