Budweiser might be more known for its frogs and Clydesdales, but there’s always a good dose of humanity in their ads. With a new short docu-film from Seattle agency PB&, Budweiser puts humanity and those who celebrate the brand’s values of freedom, ambition and authenticity at the forefront.
The film and campaign champions “those who live the life of their dreams, and those who live on their own terms,” according to a release.
“America has always been shaped by individuals. Their stories. Their passions. Their ambitions. Not surprisingly, many of those people have roots in the Northwest – a region steeped in pioneers and change makers. But no matter who you are, every individual pursuit leaves a mark that builds and shapes our country for the better,” stated the release.
The film, hosted and directed by Seattle filmmaker Tony Fulgham, highlights three people – Seattle musician Ayron Jones, ecologist Chris Morgan, and restaurateur Nong Poonsukwattana, showing how each are bold, individualistic and helping shape the values of the Northwest and the country.
Poonsukwattana talks about her rise through the restaurant ranks, while Jones discusses how growing up poor but determined made him the strong individual and great musician he is today. Morgan, over a Budweiser on a tree stump in the north Cascade mountain range, discusses his dedication to protecting grizzly bears.
The branding, while present, isn’t overt. It’s merely the catalyst for people to share their stories. From the tone of the end of the film, it’s likely that Budweiser will make more of these intriguing tales.