Business on the Move: AB InBev, Michelin, Admiral and more

Wieden and Kennedy Delhi won the marketing strategy and creative account for Budweiser and Haywards 5000 brands

Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.

Account wins

AB InBev has appointed Wieden & Kennedy Delhi to manage the marketing strategy and creative for its Budweiser and Haywards 5000 brands.

Michelin has awarded Havas Media its global media account, ousting incumbent MEC following a three-way pitch. Run from Havas’s Paris headquarters, with the Chicago office handling affairs in the US market, the account will see Havas handle all media planning and buying activities across global markets.

Admiral has appointed content marketing and PR agency BrandContent as its retained agency in a five-way pitch. The win sees BrandContent deliver Admiral’s UK consumer-facing PR and social amplification to drive brand awareness across its car and home insurance product range.

Green & Black’s, the premium chocolate brand, has appointed Mcgarrybowen to help grow its position in an increasingly competitive sector. Mcgarrybowen’s first work for the brand is due to launch in September/ October 2017.

The London Fire Brigade has appointed BBD Perfect Storm to handle a new campaign to recruit firefighters that will be launched later in 2017.

BBD Perfect Storm was selected to work on the two-year recruitment drive after a competitive pitch which was part of the new contract framework shared by the Greater London Authority family, including LFB and TfL. Saatchi & Saatchi and OTM also took part in the process.

Betsafe has renewed its contract with marketing agency Fuse, part of the Omnicom Media Group, to work on its sports partnerships and ambassador programme in the UK.

Fuse has worked with Betsafe since March 2016 and by extending the relationship will now work across Betsafe UK’s full portfolio of properties over the next 12 months to deliver partnership activation and brand experiences.

Penny Skateboards has appointed Gung Ho to handle all UK press enquiries with immediate effect. The agency will be taking the lead on all print and online PR with a fashion, trade and consumer communications strategy throughout the UK.

Naturya, the superfood brand, has awarded Hometown London its £1.8m advertising account without a pitch.

Hometown has been tasked with taking the brand and its range of products to a more mainstream audience. Naturya is also looking to roll out a raft of new products over the next 12 months in order to consolidate its market-leading position.

Barry’s Bootcamp has appointed sport and entertainment agency Clifford French to deliver an own channel paid social media campaign ahead of Barry’s Hellweek taking place at the end of the month.

City of Wolverhampton Council has appointed Devon-based The Oxygen Agency to build a new web portal for its HeadStart Programme, aimed at improving the mental health of young people in Wolverhampton. The project, which is funded as part of a Big Lottery Fund award, is worth £9m.

London lifestyle brand Nicce has appointed Threepipe to manage its SEO and paid social programmes.

Childs Farm, the UK’s toiletry brand for babies and children, has appointed Smoking Gun to handle its PR.

The PR agency also won the PR account for Willerby, manufacturer of holiday homes and lodges.


Amazon has launched a review of its $1bn global media buying business, according to Adweek. The publisher reports that Amazon recently issued an RFP seeking a media agency to handle promotional campaigns in North America and other markets around the world.

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