While Bond’s touted many alcohol brands, in particular his ‘shaken, not stirred’ vodka Martini, Atomic Blonde will gain prominence as the tipple of choice for the secret agent, underlining how versatile the drink is in cocktails.
The co-branded campaign will see the Stoli feature prominently in the movie, bolstered by a multimedia campaign running through August that encapsulates activity on TV, out of home, print, digital ads and social media.
Furthermore, the studio has partnered with Pandora to launch 1980’s-themed, co-branded music stations. In participating theatres, limited edition Atomic Blonde Stoli cocktails will be available in limited edition cups.
Russell Pareti, vice president of marketing at Stoli Group USA, told The Drum: “When we learned about Atomic Blonde and Charlize Theron’s Agent Broughton, we quickly recognised that this was a character that was original, bold and edgy – all core values of the Stoli brand.
“Establishing Stoli as the drink of choice for the next great super-secret agent was a natural partnership for the brand. While Bond had the martini, Agent Broughton drinks Stoli on Ice – a cold, no fuss cocktail chosen specifically to match her character.”
The movie launches in UK cinemas 9 August. Watch the trailer below.