Amazon officially enters Southeast Asia, launches Prime Now in Singapore

Amazon launches Amazon Prime Now in Singapore

Amazon officially announced its arrival in Singapore and the Southeast Asia region on Thursday by launching Prime Now, which offers free two-hour delivery orders of S$40 or more.

After months of speculation of the ecommerce giant’s plans to launch in SEA, the rumors intensified on Wednesday when sponsored posts appeared on prominent Singapore influencers’ Instagram page.

Customers can order a wide-range of items from eggs to cold beer, as well as local favorites like Tiger Balm, Milo, Scotch-Brite and MamyPoko diapers.

Aarif Nakhooda, director of Prime Now Asia-Pacific said: “We are excited to introduce the busy people in Singapore to this convenient, ultra-fast delivery solution to get more time back to do the things they love,” said

“Prime Now is powered by Amazon’s more than 20 years of operational and technological excellence and hundreds of Singapore’s talented and skilled associates.”

Amazon’s entry into SEA signals its intentions to take on Alibaba, which already has a foothold after buying Lazada and Redmart.

Experts that The Drum spoke to believe that the battle between Amazon and Alibaba will intensify in the coming months.

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