As part of the partnership, Wieden and Kennedy Delhi will be responsible for the marketing strategy and creative for both the brands.
Kartikeya Sharma, marketing director, AB InBev said, “The Indian market is growing rapidly amongst other Budweiser global markets, and Wieden's drive, energy and expertise completely matches ours at this point. Combined with their creative excellence, we can only look forward to putting out some great work for both Budweiser and Haywards 5000, and further expanding our footprint in the country."
Sidharth Loyal, managing director, Wieden+Kennedy said, “It’s an exciting opportunity to get to work on two iconic beer brands that have helped define and shape culture in their own unique ways. We look forward to further strengthening their legacy within the ever so thirsty Indian market."
The Indian government's national programme 'Make in India' to increase global investments is also managed by Weiden and Kennedy.