Amazon fuels rumours of Southeast Asia entry after sponsored posts by influencers appear on Instagram

Speculation about ecommerce giant Amazon’s long-rumored expansion into Southeast Asia is gathering pace after prominent Singaporean Instagram users posted sponsored teaser posts over the last couple of days, as reported by TechCrunch.

Amazon could enter Singapore and Southeast Asia as early as this week

A little birdie dropped this package off for me today with #DONTSAYBOJIO on the label. Any guesses who it might be from?? . . #sponsored

A post shared by Charmaine Seah-Ong (@eleventhour) on Jul 22, 2017 at 1:31am PDT

Isn't this the best kind of care package ever? Imagine my joy and surprise when I saw this sitting in my room after a long day of teaching. Any guesses who this might be from? #dontsaybojio #sp A post shared by Angie (@sassyyogi) on Jul 24, 2017 at 9:27pm PDT

Should the rumors about Amazon’s entry into Singapore and SEA come to fruition, they will face fierce competition from Alibaba-owned Lazada, which is already available in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

Amazon recently acquired natural and organic retailer Whole Foods Market in a deal estimated at $13.7 billion.