Advertising Procter & Gamble (P&G) Ad of the Day

Ad of the Day: P&G unveils poignant video about racial bias


By Minda Smiley, Reporter

July 26, 2017 | 2 min read

P&G has rolled out a moving video that centers around “the talk,” the discussion that black parents often have to have with their children to warn them about the prejudice and bias they may face because of the color of their skin.

The two-minute video, titled ‘The Talk,’ features different scenarios where parents have these conversations with their kids. The film purposely spans generations to illustrate the point that this is something that black families have had to deal with for quite some time.

At one point, a mother tells her young son that “there are some people who think that you don’t deserve the same privileges just because of what you look like” when she realizes he isn’t being included by his baseball team. Later in the film, a mother explains to her young daughter that she “is not pretty for a black girl” but that she is simply “beautiful. Period.”

The video was created for My Black is Beautiful, a group created by visionary black women at P&G in 2006. According to My Black is Beautiful, the group “celebrates the diverse collective beauty of black women and encourages black women to define and promote our own beauty standard — one that is an authentic reflection of our indomitable spirit.”

Aside from the video, P&G has also rolled out five audio interviews that feature black men and women recounting times they’ve experienced racism.

My Black is Beautiful: advert-top-1 by BBDO New York

By My Black is Beautiful

Overall Rating 5/5

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Advertising Procter & Gamble (P&G) Ad of the Day

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