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Uber India wants to 'Decongest India' with campaign to curb pollution

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By Taruka Srivastav, Reporter

July 25, 2017 | 3 min read

Uber India has rolled out a national campaign 'Decongest India' in a bid to identify and curb causes of congestion.

Uber India launches 'Decongest India' to curb pollution

Uber India launches 'Decongest India' to curb pollution

A recent report by the World Health Organisation (WHO) titled Ambient Air Pollution: A Global Assessment of Exposure and Burden of levels shows that with very high levels of particulate matter measuring 10 microns or less, Delhi is among the most polluted cities in the world.

Shweta Rajpal Kohli, head of public policy for Uber India & South Asia, said: "With the launch of Decongest India, we are hoping to draw the attention of policymakers on how cars can be part of the solution - rather than the problem. The first leg of the campaign is focused on Delhi - clearly one of the most polluted and congested cities. We are delighted that Delhiites have embraced shared mobility in a big way -- but the citizens of Delhi can do their bit to make their city more liveable, by carpooling and taking public transport”

Beginning with New Delhi, Uber aims to make a difference to congestion by harnessing the promise of shared mobility. The campaign was announced in the presence of Manish Sisodia, deputy chief minister, Delhi and Manoj Tiwari, MP, North East Delhi with the launch of a report Moving Delhi Forward: The Case for Decongestion.

Manish Sisodia added: “I would like to congratulate Uber on the launch of Decongest Delhi. The Delhi government supports any initiative towards the reduction of congestion in the city.”

Decongest India aims to draw attention to four key issues i.e. incentivising car pooling, reducing dependency on parking, developing credible, affordable alternatives to private car ownership and complementing public transport by providing affordable and reliable mobility options that help cover the last mile.

Uber India recently appointed Sanjay Gupta as head of marketing to further strengthen the brand.

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