TLC India has launched an all female stand up comedy show to break the stereotype that, women can’t be inherently funny. The ad, conceptualized by The Glitch, features actress Richa Chaddha, stand-up comedians Kaneez Surka, Rohan Joshi and Varun Thakur.
Sunetro Lahiri, creative director at The Glitch, said, “The visibility problem when it comes to women in comedy is an unspoken truth. And, the reasons behind them? All based on pure lack of logic. So, from a campaign point of view, we figured that making that sheer lack of logic the focus point for the campaign would be the best, most hard-hitting way to state the obvious, that Women are funny, period!"
The video sends out a tongue-in-cheek message about backward mindsets and leads to the launch of India’s first-ever female comedy challenge.
Vednarayan Sirdeshpande, director Audience Development, Female and Family, Discovery Communications India commented, "The communication objective is to attribute humour to an individual – an individual that can also be a woman and not always a man. Queens of Comedy is a platform that aims to search for the next big female talent in our country."