Thermo Fisher embrace VR to educate audiences on global life sciences
Thermo Fisher have launched their first-ever public VR experience with digital partner Spinning Clock.
Two VR experiences for Oculus were launched at events earlier in the year; the Invitrogen Immunoassays scooter VR experience at Immunology 2017 in Washington DC and the Gibco Stem Cell Reprogramming VR experience at ISSCR 2017 in Boston.
The agency designed both experiences, from asset creation and 3D modelling right through to coding for use on the Oculus. Spinning Clock created two fully immersive 3D environments, complete with voiceover, special effects and soundtrack. The first experience was a fun scooter ride through a futuristic science-themed city, while the second shrunk users down to microscopic size and transported them inside a cell to experience the stem cell reprogramming process.
Lydia Osgood, project manager at Spinning Clock commented on the work: “It was a privilege to work with Thermo Fisher Scientific on their first ever public VR experience. The two experiences we have created so far couldn’t more different – the first being a fun ride through a futuristic city on a scooter, and the first taking place inside a petri dish surrounded by giant cells. We had a great time working on these and are thrilled with the results. We can’t wait to reveal the next VR experiences which are already in the pipeline…”
Some of Spinning Clock's other clients include BBC Music and Disney.
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