Roi Carthy has left his role as marketing chief of adblocking outfit turned ad verification service Rainbow, aka Shine Technologies, to join Singulariteam, an Israel-based investment fund operating in the emerging cryptocurrency and blockchain sectors.
Since 2014, Carthy (who was named CMO of the year by The Drum in 2015) has earned himself a reputation as an agent provocateur in the digital media sector, as the outspoken marketing chief of Rainbow – an outfit that partnered with mobile operators to block ads at a network level.
During his time at Rainbow, which recently rebranded from its earlier Shine Technologies guise to mark its pivot towards an ‘optimization service’, the (often divisive) adblocking debate became one of the major debating points in the industry.
This is a feat he will aim to emulate at Singulariteam, a private venture capital fund which claims to have a portfolio of 40-plus companies and intends to move ahead with an “intensified focus” on outfits in the cryptocurrency and blockchain sector.
In a statement sent to The Drum, Carthy said he made the switch to raise the profile of companies introducing groundbreaking and impactful opportunities. “Cryptocurrency and Blockchain technologies present unprecedented opportunities for startups,” he added.
Moshe Hogeg, founder & chairman of Singulariteam Group, said the appointment of Carthy as its marketing chief was “testament of our belief that we can be instrumental in the creation of significant consumer-oriented products and services.”
Tel Aviv-based Singulariteam was founded in 2012 and has raised in excess of $200m to date, and has thus far invested in startups in both the augmented reality and other sectors such as content sharing platforms.
Singulariteam now hopes to bring a host of consumer-facing blockchain services to the market in the months and years to come, although elements of the advertising industry have also attempted to introduce blockchain technology to the market promising it will help media owners and buyers to more transparently trade premium advertising inventory.