Michelin hands $100m global media business to Havas
Havas Media is celebrating after securing a major new client win in the shape of global tire giant Michelin which has just awarded Havas its global media account, ousting incumbent MEC following a three-way pitch.
Michelin hands $100m global media business to Havas
Run from Havas’s Paris headquarters, with the Chicago office handling affairs in the US market, the account will see Havas handle all media planning and buying activities across global markets
Claire Dorland Clauzel, executive vice-president sustainable development, brands and external relations, said: "We are confident that Havas Media will help Michelin further its journey with a marketing approach based on data driven and content powered strategies, increasing our knowledge of the consumer journey helping us master communications in the digital age."
Dominique Delport, Havas global managing director, added: "We are delighted to welcome global giant Michelin as our new global strategic media partner. Our ‘organic marketing approach’, appealed to Michelin’s genuine passion to discover new ways of working to create a positive and sustainable vision for the future."
Havas Media will work in tandem with TBWA\Chiat\Day which retains Michelin’s global creative remit.