Kristen Wiig plays the part of 'The Everyman' in Pizza Hut’s latest campaign
Kristen Wiig has impersonated everyone from Michael Jordan to Khaleesi from Game on Thrones on The Tonight Show Starring Jimmy Fallon. Now, the comedian and actress has taken her impersonation chops to Pizza Hut to shill for the chain in its latest campaign.
In the spots, Wiig’s “Everyman” character takes many forms: bubbly teenager, serious businesswoman, farmer and male cheerleader are just a few. While each of them is different, the one thing that they all seem to have in common is their love for Pizza Hut.
According to Droga5, which won the Pizza Hut business last year, this marks Wiig’s first-ever national ad campaign. Aside from plugging the chain’s “oven-hot” pizza in the spots, Wiig promotes the fact that Pizza Hut is hiring more delivery drivers and has invested in “smarter computers” that can tell customers when their order will arrive.
Aside from the one-minute and 30-second spots, the campaign also includes digital marketing, radio ads, and social media elements. The effort falls under the company’s ‘No One Out-Pizzas the Hut’ tagline, which was introduced when Droga5 rolled out its first campaign for the brand last year.
Earlier this year, Pizza Hut rolled out a line of “pizza-ordering” shoes. Called Pizza Hut Pie Tops, the basketball shoes had a smart button inside of the tongue that could connect to the wearer’s phone and Pie Tops app via Bluetooth.