Isobar today announced the launch of a global Isobar Commerce practice; aimed at delivering commerce experiences for clients through globally integrated platforms and solutions that are informed by local insight.
As part of the launch, centres of excellence have been established by the Dentsu Aegis Network company in the Americas (US, Canada and Brazil), EMEA (UK, Switzerland, Poland and Denmark) and Asia Pacific (China, Australia, Singapore, Japan).
Florian Legendre and Patrick Deloy will be leading the charge in Asia Pacific to develop the Isobar Commerce practice in the region.
In an interview with The Drum, Jean Lin, global chief executive officer at Isobar, explained that because the agency has already delivered transformational commerce work for existing clients like Clarins, Lacoste and Nestle, they do not have to sell the concept of the practice again.
“The work delivered by our Isobar Commerce team in Asia Pacific often involves advising and delivering for clients into new markets,” said Lin, who is based in China.
“For example, Isobar Commerce implemented a new site for Bossini using the Salesforce Commerce Cloud platform for Hong Kong (the first in the market), and adapted that design for Taiwan.
“Meanwhile, Isobar Commerce teams also revamped Pandora by launching five country websites (Japan, HK, China, New Zealand and Australia) with further deployments in the pipeline.”
However, with the fast changing landscape in the industry today, Isobar felt the need to set up a practice to focus on digital commerce (including eCommerce, mobile/social commerce and retail digital innovation) to help clients to react quickly to market trends.
“The rate of change in industry today is unprecedented - from connected devices, to a proliferation of new channels, to a diversification of product offerings and changing consumer expectations,” said Lin.
“We have developed a commerce practice in response to this changing landscape and client demand for global, insight-driven commerce expertise, delivered at a local level.
“The expertise that exists already in the agency globally can accelerate our client’s learning curve in commerce and speed-to-market across the 45 markets Isobar operates in, through our specialists and best practices.”
According to Lin, mobility, payment, warehousing and product shipping will be the key areas that the practice will focus on because of the rise of disruption, innovation and speed of delivery.
“According to eMarketer, ecommerce is anticipated to have 20% annual growth for the next three years, and will account for nearly 13% of total retail value by 2019,” explained Lin.
“Obviously, this growth varies by sector, but we feel there is massive opportunity especially here in APAC.”
Earlier this month, Isobar appointed Chirryl-Lee Ryan as head of experience design for its teams in team in Hong Kong and Australia.