“Inside the Moment” breaks new ground for luxury brands moving into immersive technology

By Laurie Fullerton | Freelance Writer

July 24, 2017 | 2 min read

Ritz-Carlton broke new ground by transporting Wall Street Journal readers into American neighborhoods through interactive 360° VR.

The “Ritz-Carlton Rewards Credit Card” campaign signals a strong shift in the sophistication and adoption of VR campaigns given its immersive experience, feature rich portal, and prominent masthead placement.

Leveraging the creative expertise at the WSJ’s Custom Studios, the “Inside the Moment” creative opens with a colorful 360º banner splashed across the WSJ’s homepage. With a single click, readers navigate through a gallery to 9 interactive VR neighborhoods sprinkled with top sites curated by savvy local guides.

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“Immersive VR experiences have significantly higher viewer engagement than traditional formats,” states Brad Phaisan, OmniVirt CEO. “We find that the demand from innovative, premium brands like Ritz-Carlton Rewards Credit Card and leading publishers like the WSJ is ramping exponentially. We are happy to be their go-to platform for VR ads technology, hosting, and distribution.”

Both the ad units and the VR neighborhoods are powered by OmniVirt’s industry-leading interactive VR technology, setting the standard for reliability, customization, and interactive features.

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