Read our new manifesto
22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Ad of the Day: Dwayne Johnson rocks his to-do list with Siri in Apple iPhone 7 movie

When Hollywood’s highest paid actor, Dwayne Johnson lends his name to any cast, people pay attention. Apple will be banking on this with a new campaign tasking the former wrestler with tag-teaming his hectic schedule with the help of Siri.

The brand has released the mini-movie ‘The Rock X Siri: Dominate the Day’ which the Rock has described as the “biggest, coolest, sexiest, funnest (is that a word?) movie ever”.

With the aid of Apple’s digital assistant Siri, the Rock fits a lifetime of activity in a day, leading to numerous humorous scenarios.

The video was released exclusively on YouTube.

In the space of a day, the video, which nearly totals four minutes, has accumulated just shy of half a million views although this is likely to significantly increase.

Vote for the ad in The Drum's Creative Works here.

Overall Rating
5/5 Vote

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis