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AT&T deepens ties with MLS in deal rumoured to be worth $14m per year

AT&T has deepened its ties with US soccer including the 2017 MLS All-Star Game

AT&T has renewed its deals with the MLS, US Soccer and the annual Mexican national team tour in the US, extending its long-running sponsorships with the sport.

No value has been announced for the deals but it is believed to be for at least the next two seasons covering the 2018 Men’s and 2019 Women’s World Cups with estimates suggesting the value of the package to be around $14m per year.

The US telecoms giant has been involved with the sport since 2009 and currently sponsors Goal of the Week, Month and Year votes and Calen Carr’s online show The Movement.

In terms of US Soccer, AT&T is to sponsor the men’s, women’s and youth national teams and for the Mexican National Team AT&T has been involved in the team’s annual US Tour for more than a decade with title sponsorship of Futbol Fiesta, the pre-game activation zone, included in the deal.

Additionally, AT&T will receive TV advertising during match broadcasts and inventory on digital platforms and in-stadium signage.

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