UC News names Cheil India as integrated communications agency
Cheil India has been named as the integrated communication agency by UC News, a news and content aggregation platform by Alibaba Mobile Business Group.
Cheil India has been named as the integrated communication agency by UC News
According to StatCounter, UCWeb’s flagship product UC Browser now integrated with news feeds from UC News, is the most used mobile browser in India.
Speaking on the partnership, Constantin Wu, head of marketing, International Business, Alibaba Mobile Business Group, said: “UC News enjoys a large user base in India. Moving forward, we are looking to engage our users by offering them an unparalleled brand experience. UC News will be looking to integrate diverse platforms as users embrace new forms of digital content. We are excited to partner with Cheil India in bringing our vision to fruition by producing some great work together.”
Nishi Suri, chief operating officer, South-West Asia, Cheil said the partnership would build on the agency's strengths in creative and tech.
“We are looking forward to exciting times as an integrated communications partner for UC News and support them in their growth plans. The partnership will also help us deepen our association with UCWeb globally. With our strength in technology and creativity, distinctive digital approach and best-in-business resources, we plan to grow the brand further making them the preferred brand for its users," said Suri.