Mirriad announced Bharat Vijay Zende as general manager for India, as part of several strategic new hires across the globe.
A change in the outlook of young Indians is empowering analytics and digital marketing training . As the fastest growing ad market with the largest millennial population on the planet, India is going after growth, especially in the entertainment space on TV. Star India, a division of News Corporation, is currently utilizing Mirriad technology in market to add fresh high-value inventory to the majority of its channels.
The hiring comes at a time when the agency is also boosting its global senior staff including James. J. Lerch as China’s general manager and Ana Paula Santamaria Zeizer as Brazil’s general manager.
Mirriad’s CEO Mark Popkiewicz said, “As the world continues to shift to digital, disruptive advertising is challenging every market. Consumers are using more sophisticated ad-blockers and increasingly suffering from ad blindness, and brands are in need of a more engaging and less disruptive form of advertising. We’re thrilled to welcome these incredibly talented individuals to the Mirriad team, each of whom is uniquely suited to further drive this growth in key markets.”