Reebok has awarded its social media responsibilities in Southeast Asia to RED2 Digital, which won the vacant position after a competitive pitch against other agencies.
RED2 Digital’s Vietnam office will take charge of account and will be responsible for activities such as content creation and creative development for Reebok’s social media accounts in Indonesia, Singapore, Malaysia, Philippines, Thailand and Vietnam.
The Boston-based lifestyle and fitness company is looking to increase its presence beyond the United States and Europe, and is keen to gain a foothold in the Asia-Pacific region.
It recently announced plans to open 500 stores by 2020 in China and become the best fitness brand in the country.
“We believe in the potential of fitness to transform lives – and we want to inspire even more people to take the first step on that journey. For many, that journey starts on digital and social media“, said Henry Quek, commercial director for Reebok Southeast Asia and Asia-Pacific.
“Reebok’s vision is captured in our Be More Human platform. It’s a movement of like-minded individuals who have chosen to embrace fitness and all that it bestows.
“For us, fitness is more than a physical activity to improve the body. By pushing ourselves to the brink and testing our limitations, we become better partners, leaders, parents – and better humans.”
Luke Janich, chief executive officer of RED2, said, "We’ve seen Reebok’s global footprint increase over the past few years and, to build on this we’re excited to have been chosen to work with a brand that’s as international and iconic as Reebok.
“The promise of social media is that we can talk to exactly the right people at the right time. In partnership with Reebok, we’re going to build an active and engaged community around their brand – and we’re looking forward to being part of the adventure."