Programmatic agency Cadreon opens northern office in Leeds

Cadreon, the ad tech unit of media agency IPG Mediabrands, has announced the launch of its Leeds office.

The agency, which was one of the first programmatic teams in the world, use best-in-class technology to deliver the most comprehensive, highest performing programmatic strategies in the market.

Cadreon focuses on delivering smart cross-channel solutions to make every client’s ad relevant and every brand engagement valuable. By integrating data and technology from a wide variety of third parties the team are able to identify the most valuable audiences for brands, in real-time. Cadreon’s unparalleled reach also allows for true cross-channel media attribution.

The Cadreon team consists of over 450 dedicated programmatic specialists working from 20 offices and servicing 68 markets worldwide for local and global clients including Johnson and Johnson, Amazon, Continental, GoPro and Zurich.

Nick Tulloch, head of Cadreon UK said: “Cadreon’s expertise lies in market leading programmatic solutions; we were the first team to offer solutions encompassing TV and Out Of Home and the first team to have global clients across all markets. In addition, our platform-neutral approach means we’re able to provide a uniquely open, flexible and unbiased approach which allows us to create the right solution for each individual client rather than adopting a one size fits all approach”.

“The launch of our office in Leeds further demonstrates our commitment to investing in and expanding the competitive set of the Group to ensure we give clients access to a truly unrivalled, best-in-class programmatic offering”.

Craig Chalmers, chief executive officer at Stickyeyes Group, said:“one of the reasons Stickyeyes joined the IPG Mediabrands Group last year was to give both our existing and new clients’ easier access to the talents and expertise of an already world-class and global team. By securing Cadreon expertise in Leeds we’re not only upskilling our existing team but building on the already impressive skills and resource of the Cadreon programmatic network.”

“Cadreon’s approach to using data and technology to plan and buy the right audience for brands to drive effectiveness efficiently combine really well with Stickyeyes audience-focused digital engagement methodology. We are looking forward to integrating Cadreon into our existing client plans and welcoming new clients who want a local programmatic service”.

Cadreon is IPG Mediabrand’s ad tech unit, responsible for developing best-in-class programmatic technology solutions.