Argos scraps digital and marketing role with departure of Bertrand Bodson

Argos scraps digital & marketing role with departure of Bertrand Bodson

Sainsbury’s-owned Argos is scrapping the role of digital and marketing chief with the departure of incumbent Bertrand Bodson, whose responsibilities will instead be shared among the remaining leadership team.

Marking the end of an era Bodson’s role will be passed down to marketing director Gary Kibble and digital director Mark Steel who will jointly undertake the brand’s marketing under the guidance of chief executive John Rogers.

Before that point Bodson will remain in post for the next two months to oversee a period of transition.

In a statement Rogers said: “Bertrand has been instrumental in defining and driving forward our retail digital leadership strategy, leading the digital business which is now 55% of our sales and bringing in new expertise and ways of working including our Fast Track market-beating offer.”

Bodson is credited with playing a significant part in the digital revival at Argos thanks to the introduction of in-store tablets which propelled it to become the first multichannel UK retailer to pass £1bn in mobile sales.

“He has played a key role in bringing Sainsbury’s and Argos together and driving the integration over the past year. I would like to thank him for his outstanding contribution to our business and I wish him every success for the future.”

The change at the top less than a year after the catalogue retailers takeover by Sainsbury’s.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.