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Possible’s Atchison and Burby head to the Silicon Slopes and Domo

Possible's Jason Burby (left) and Shane Atchison make their move to Domo

After confirming their departures from Possible, Shane Atchison and Jason Burby have revealed that business analytics software company Domo is their next stop.

Announced earlier today on LinkedIn by Atchison, the move puts the outgoing Possible chief executive officer (he departs in January) into the chief marketing role at the Alpine, Utah-based company. Burby will become chief customer success officer. According to Forbes, Domo, a leader in cloud computing, is a $2.3bn business.

This marks a departure from advertising, something that Atchison mentioned in his video announcement on LinkedIn, which will be followed up with a more in-depth interview with their editor-in-chief, Daniel Roth.

“I’ve known Shane and Jason since the Omniture days and they were the most progressive and like-minded agency partners with whom we ever worked,” said Josh James, Domo founder and CEO and past founder of Omniture, which he sold to Adobe in 2009 for $1.8bn. “Shane and Jason have always understood that when it comes to digital businesses, it’s not really about the data – it’s what you do with the data that is important. As we help organizations realize the new way to work, the expertise that Shane and Jason bring will add tremendous value to our business and to the business of our customers.”

Over his time at Possible, Atchison oversaw significant growth and the acquisition and integration of several agencies including Portland, Oregon-based Swift and Marketplace Ignition, the latter to help reach further into the burgeoning Amazon space. He will remain in Seattle.

“I’ve seen first-hand what real-time marketing data can do to improve business outcomes at the world’s most valuable brands,” said Atchison. “I’m thrilled to help tell the story of how the Fortune 50 and companies of all sizes are using Domo to change the way they run their business, and I’m looking forward to being part of the team Josh has assembled to capitalize on this massive opportunity as we help organizations realize the success of being truly data-driven.”

Burby, exiting Possible as their Americas president in September, has helped lead the agency’s success and long-term stability in the region. He joined Atchison’s agency, Zaaz, which was acquired by WPP in 2011, in 2000. His forte is data and analytics, leading performance roles during his time at both Zaaz and Possible, which, according to reports, will be integrated with Wunderman. He will continue to be based in Portland, Oregon.

“For years, Shane and I have focused on using data to better understand our clients’ audiences and identify opportunities to increase desired behaviors in the digital space and beyond,” said Burby. “The beauty is that no matter the industry or geography or department, one thing holds true: data can be leveraged to improve the way business is run. There is huge upside in each of the Domo relationships that as head of client success, I’ll help unlock.”

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