Veronica McGregor, Nasa’s news and social media manager, has agreed to share her expertise in a keynote speech at OnBrand 2017 – a one day branding conference in Amsterdam that was launched by digital software agency Bynder's OnBrand magazine and events.
Specifically working on the Jet Propulsion Laboratory, McGregor launched Nasa into social media in 2008 by starting the agency’s earliest accounts on Twitter, Facebook and YouTube. With the help of GIFs, VR and 360-degree video campaigns, she makes the space industry accessible to a broader audience.
“We never imagined to have Nasa as a speaker when we first started with OnBrand, but needless to say we are really excited for this one,” says Lidia Lüttin, CMO at Bynder. “Nasa first began on social media during the landing on Mars in 2008, and now reaches more than 123 million followers, constantly experimenting with new ways of communication. We expect Veronica’s keynote speech will draw a lot of attention during the event.”
To mark this announcement, OnBrand will give visitors who purchase a ticket before 31 August, the chance to name a star after them from the official Star Register (SREU). More information is available on the OnBrand website.