Indian sports management company ITW has acquired title rights, on-ground and in-stadia advertising rights from Sony Pictures Networks India Private Limited for the Sri Lanka Cricket Series 2017.
The news adds to a string of high profile deals for the cricket, which is attracting a lot of big investors as Vivo recently retained Indian Premier League's title sponsorship.
Commenting on the association, Rajesh Kaul, president, distribution and sports business, Sony Pictures Networks India (SPN), said: “Viewers are looking forward to the series as this is the Indian cricket team’s first full tour (Tests, ODIs and a T20) of Sri Lanka in three years. In addition to this, advertisers are also aware of the visibility that is ensured through the duration of the tournament, giving brands a wider reach.”
ITW Consulting will cover five ODIs and one test match under Sri Lanka v/s Zimbabwe series from 23rd June to 9 th July 2017 and soon after India will tour Sri Lanka for three test matches, five ODIs and one T20 under Sri Lanka v/s India Series from 23rd July till 6 th September 2017, respectively.
M.S. Muralidharan, director, ITW Consulting commented on the partnership: “We are one of the new generation companies and are delighted to partner with Sony Pictures Networks India (SPN) for these two series. With nearly 15 matches scheduled over the series, we are sure that we will be able to build strong and strategic brand associations that will be fruitful for both, the brands and cricket fans.”
“At ITW, we are bringing in innovative technologies in cricket and other sports to ensure fans are engaged throughout the match with a crowd facing interactive display system”, he further added.
The series will be telecast by the official live broadcasting partner, Sony Pictures Networks India on Sony SIX and TEN 3 channels and will be livestreamed on SonyLIV. The match preview, pitch report and toss will commence 30 minutes prior, followed by the match at 10:00 AM IST for Tests, 2:30 PM IST for ODI's and 7:00 PM IST for T20.