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Advertising Career News

Daniel McIntosh is appointed chief client officer at Roast to drive success and diversify offering


By Jessica Davis | Consultant Journalist

July 19, 2017 | 2 min read

Daniel McIntosh has been appointed to the role of chief client officer at independent digital agency Roast. He joins in a move to bolster the agency’s senior management team and expand its offering.

McIntosh will be responsible for ensuring all clients are receiving the best service at the agency; he will oversee and drive forward business development initiatives, and aims to diversify Roast’s services.

McIntosh joins from Roast founder Oliver Bishop’s previous agency, Steak, where he was managing director. There he played an instrumental role in stabilising and growing revenue for the digital agency and sat on the Dentsu Aegis leadership team. He was also responsible for overseeing the merger between Steak and Fetch, ensuring a smooth transition. Previously, McIntosh was client services director, where he led cross-network initiatives for clients such as Eurostar, Carnival and Allianz.

McIntosh said: “Returning to an independent agency excites me for multiple reasons, but most importantly it’s being surrounded by the infectious entrepreneurial spirit and the flexibility to adapt; this enables us to deliver the best possible service to our clients. At Roast there is a commonality in ambition and the growth the agency is experiencing is down to that shared goal. I’m joining at an incredibly exciting time.”

Chief executive and founder Ollie Bishop added: “I’ve worked with Daniel for many years when I owned Steak and I have implicit trust in his ability and what he will bring to Roast. We are in the middle of a new stage of expansion and we remain obsessed with offering our clients the best strategic direction while driving proactive, close relationships. Daniel is key to ensuring that continues to happen.”

Roast has grown to more than 50 staff over the course of two years, working with clients such as Experian, Unibet and InsureandGo.

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We are ROAST.

Our goal is simple, to increase the return on your advertising spend (ROAS).

We do this by simplifying the problem and moving forward with the right performance marketing tactics targeting the correct audience, at the right time.

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We’re proud to have won many prestigious awards over the years - being recognised for the results we have achieved for our clients, our innovative approach, our clever use of data, our culture, as well as named ‘Best Digital Agency’.

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As part of Independent Digital Network, TIPi Group, we use digital data at scale, combined with the very best industry tools and tech to create a comprehensive view of your business and the opportunities we can maximise. We then apply this to our digital strategy to deliver accurately targeted, highly successful award winning campaigns.

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