Chrysler sponsors and creates digital content with Sesame Street’s Muppets

Chrysler sponsors and creates digital content with Sesame Street’s Muppets

Add Big Bird, Elmo, Cookie Monster and the rest of the Sesame Street gang to a Chrysler Pacifica for a new campaign. In a 10-part series, Chrysler has partnered with the show on PBS to sponsor it, as well as create digital content.

The partnership is strategic on both ends: PBS and Sesame Street need the funding to keep everyone’s favorite puppets going. For Chrysler, this partnership is the perfect marketing tool to get families to buy minivans. Seemingly, a win-win.

“Sesame Street has a powerful connection with families and this partnership allows the Chrysler brand to support their work around the world,” said Tim Kuniskis, head of passenger cars, Dodge, SRT, Chrysler and Fiat, FCA North America, in a statement. “As a trusted family brand, we were looking for a like-minded partner who possessed a thoughtful and engaging approach. With our all-new Chrysler Pacifica minivan, we wanted to help educate parents about its unprecedented 115 safety, security and technology innovations – and who better than Sesame Street, which has been reaching and educating families for almost 50 years.”

The multimedia campaign pairs Sesame Street characters and the Chrysler Pacifica and Chrysler Pacifica Hybrid in 10 co-branded videos for parents, that launched on Monday (July 17), across Chrysler’s digital and social channels. The videos will have the Muppets play “Listen, Drive, Surprise!” a game show hosted by character Guy Smiley.

“Partnering with Chrysler will help us extend our reach in new and creative ways, and support Sesame Workshop’s nonprofit mission to help kids grow smarter, stronger, and kinder,” said Steve Youngwood, chief operating officer of Sesame Workshop, in a statement. “We’re thrilled to work with a brand that stands for a deep commitment to families and children.”

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.